The race for newness on retail shelves continues as the spring launches continue to roll out.RETAIL EXPANSIONSexual wellness brand Cake expands retail distribution to Target, with four sex toys and one lubricant in over 1,000 doors. The brand raised a $2.5 million bridge round of funding ahead of the launch.Hanni becomes the first razor brand to be carried by Sephora, launching in 251 stores. In addition to Hanni's single-blade, weighted metal razor, arriving as well are the Hero Holder, Shave Bin, and waterless shaving cream and moisturizing balm Shave Pillow. Ahead of the launch, the brand raised $3 million. WWD reported industry sources estimate Hanni's sales will exceed $5 million in its first year at Sephora.Mielle Organics, the fast-growing Black-owned and women-led global beauty brand, is launching at 1,300+ Ulta Beauty stores nationwide. The Ulta Beauty assortment will include eight Mielle Organics bestsellers from the brand's Essentials Collection and the Pomegranate & Honey Collection, ranging from $12.99–$14.99.Covergirl has launched on ASOS.com with an assortment of 55 products.sk*p, the brand that created the industry's first and only shower-friendly, fully recyclable paper vessel with its proprietary BeautyCarton, expands into brick-and-mortar, launching in more than 700 Ulta Beauty stores nationwide. Full expansion into all 1,300 Ulta Beauty locations will roll out Q3 2022. sk*p brand will join Conscious Beauty at Ulta Beauty.BRAND LAUNCHES